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Commercial Product Photography for CR7 Fragrances
I have worked with CR7-Cristiano Ronaldo, fragrance brand for over five years, creating commercial product photography used across e-commerce, marketing campaigns, social media, and in-store advertising.
The work focuses on presenting CR7 fragrances with a clean, premium, and consistent visual identity, suitable for both digital and physical retail environments worldwide.
Project Overview
CR7 fragrances are sold globally through online stores, social platforms, and retail locations. The photography needed to support a wide range of use cases while maintaining a strong, recognisable brand presence linked to one of the most iconic football players in the world.
The brief required a balance between clean e-commerce imagery and high-impact commercial visuals for campaigns and advertising.
The approach focused on:
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Clear product presentation
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Controlled lighting to highlight materials and finishes
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Consistent angles and framing for e-commerce use
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Strong, premium visuals suitable for advertising and retail
Each shoot was planned to ensure the imagery could be reused across multiple platforms, reducing the need for frequent reshoots while maintaining a high visual standard.
Creative Approach
The photography has been used across:
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CR7 online stores
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Social media campaigns
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Digital advertising
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Retail environments and point-of-sale materials
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Promotional banners and brand communications
This long-term collaboration helped maintain a consistent and recognisable visual identity for the CR7 fragrance range across global markets.
Usage & Results
A curated selection of commercial and e-commerce images created for CR7 fragrances is shown below.
Selected Work
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