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Commercial Product Photography for Moonpig
I have worked with Moonpig, a leading UK gifting brand, creating commercial product photography used across their website, marketing campaigns, and digital channels.
Moonpig is known for personalised cards, gifts, and occasions-led products. The photography needed to clearly present a wide range of items while maintaining a consistent, clean, and recognisable visual style aligned with the brand.
Project Overview
CR7 fragrances are sold globally through online stores, social platforms, and retail locations. The photography needed to support a wide range of use cases while maintaining a strong, recognisable brand presence linked to one of the most iconic football players in the world.
The brief required a balance between clean e-commerce imagery and high-impact commercial visuals for campaigns and advertising.
The approach focused on:
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Clear product presentation
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Controlled lighting to highlight materials and finishes
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Consistent angles and framing for e-commerce use
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Strong, premium visuals suitable for advertising and retail
Each shoot was planned to ensure the imagery could be reused across multiple platforms, reducing the need for frequent reshoots while maintaining a high visual standard.
Creative Approach
The photography has been used across:
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CR7 online stores
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Social media campaigns
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Digital advertising
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Retail environments and point-of-sale materials
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Promotional banners and brand communications
This long-term collaboration helped maintain a consistent and recognisable visual identity for the CR7 fragrance range across global markets.
Usage & Results
A curated selection of commercial and e-commerce images created for CR7 fragrances is shown below.
Selected Work
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